As an agency owner in the digital world, it’s hard to do everything. Websites, reputation, social media, brand—how do you keep pace with all these services when they’re evolving at breakneck speed? The new marketing stack that local businesses need is constantly growing, and it’s hard to keep up with the kinds of marketing solutions your clients want, need, and demand.
Your company should focus on what you do best—and do it better than anyone else. If your speciality is social media, deliver a 10x social media experience to clients. However, we’re in an age where local businesses expect more marketing offerings from fewer partners and don’t want to juggle ten different companies and contracts.
What are White-Label Solutions?
The white-label solution is a product or service you can rebrand and resell as your own to clients. A white-label product is typically developed by Company A that can be rebranded and sold under Company B.
White-label services are managed fulfilment services where a team from Company A can fulfil work for the clients of Company B. All of these products and services appear on the outside to be part of Company B, but behind the scenes, they’re offered by Company A.
Taking advantage of the ever-expanding list of white-label business opportunities that exist in the digital marketing world can lead to huge gains for your agency, without “losing face” by openly outsourcing your products and offerings.
What are the benefits of White Label Solutions?
There are many benefits to adding resellable and re-brandable digital marketing products and services to your core business model. One of the largest benefits is scaling. These white-label solutions allow you to scale your business in many ways, fast and securely.
- Scale your offering. By leveraging white and private label solutions, you’re able to instantly add new products and services to your core offering. You can quickly grow from entrepreneur to agency and beyond.
- Scale your costs. Leveraging these resellable solutions means you’re cutting overhead and resource expenses. There’s no development work or IT setup for products. There are no training or in-house bodies for fulfilment. Everything is turnkey.
- Scale your revenue. By leveraging white and private label solutions, you’re adopting a bulletproof ROI model. Get products and services at wholesale, markup the price, then resell under your agency’s brand.
White-label business opportunities are huge opportunities to grow your brand, reputation, a basket of offerings, and scale your revenue to exponentially.
Here are other key benefits of embracing these opportunities:
- Increase revenue and profits. Each new digital marketing service you offer creates a new incremental revenue stream for your business.
- Grow the reputation of your business. By offering every digital marketing solution local businesses need, you’ll quickly become the go-to “local expert.”
- Improve client retention. More products = more reasons for clients to stay and make you their one-stop-shop.
- Let you focus on your core values and brand. With less time on fulfilment and figuring out nitty-gritty specifics, you can focus on what your agency does best and build out your brand to stand out in the crowd.
Vancula Agency offers the following White Label Solutions to businesses:
1. White-label digital advertising
White-label digital advertising can be anything from re-brandable advertising platforms to reports, campaigns, or products that allow you to brand and resell digital advertising services to local businesses. As digital advertising is generally a marketing service, the most common form of white-label opportunity in this realm is service fulfilment. Your business can partner with a white-label service provider to design, create, and maintain digital advertising campaigns for your business clients.
1.1 Why digital advertising?
Digital advertising is often considered the top of the marketing stack, and a vital service to offer business clients. Digital advertising brings that top-of-funnel traffic and attention to all the other marketing tactics the business is carrying out. With more eyes on the business and their offerings, and the right eyes with digital advertising’s advanced targeting tactics, your business clients will be driving more sales and conversions than they would’ve thought possible.
Any agency that offers marketing services should consider white-label advertising. No matter what aspect of marketing your agency focuses on, Paid Advertising is considered as most important- as this practice will aid local business clients in acquiring new customers and drive consumers to other pieces of the local business. Digital advertising is also one of the easiest areas to provide clear ROI reporting in, as ad spend directly correlates to results like conversions and sales. Introducing a resellable advertising solution lets you borrow the expertise of a team of advertising specialists and add them to your brand to fulfil your client’s campaign needs.
Reseller advertising programs are beneficial because:
- It’s easy and requires no extra work for your agency to offer it.
- Clients get great results, as an expert team is running their PPC campaigns.
- Your agency looks great because your clients get great results they attribute to your services.
- It’s a new revenue stream for your agency, as every business is clamouring to get help with their digital advertising.
2. White-Label Social Media Marketing
2.1 What is white-label social media marketing?
White-label social media marketing can take many forms—social media content creation, social media services like managed posting, or even re-brandable social media management products. All of these solutions are re-brandable to be sold by resellers at their own price point to offer new social media solutions to their business clients.
2.2 Why social media marketing?
It goes without saying that social media is essential for every agency and business seeking to generate not only satisfactory return-on-investment, but good brand visibility too.
Being active on all the right social platforms allows your clients the following:
- Interact with their consumers.
- Increase brand awareness and participate in the conversation.
- Increase sales with strategically placed “learn more,” “call now,” and “message us” buttons.
3. White-Label Website Solutions
3.1 What are white-label website solutions?
White-label website solutions can be any website-related service or product that a reseller can rebrand and sell at their own price point to business clients. This can be a website hosting reseller program, re-brandable web design services, or even resellable website add-on products.
The most common form of white-label websites is a design & development service provided by a third-party provider. Companies can sell websites designed by the white-label website provider under their own brand and at their own price-point.
3.2 Why websites?
Websites are a core aspect of any business’ online presence and act as the “home-base” for their virtual doorway. Every other aspect of digital marketing funnels back to your website, which acts as the foundation of your client’s online presence and is generally optimized for making that final conversion or sale. We’ve said it before and we’ll say it again: if you don’t build websites for your clients then someone else will.
4. White-label content creation
4.1 What is white-label content creation?
White-label content creation is where copywriters provide written content for resellers to give to clients under their own brand and price point. This content can take the form of blogs, social posts, website copy—almost any digital written copy you can think of.
This service can be fulfilled in a few ways: either a one-time content purchase, like a blog, or an ongoing service like “X” social media posts per month. The copywriters work under the reseller brand, and the written work may or may not take a branded format.
4.2 Why content creation?
Stop me if you’ve heard this one before: content is king! That’s where your content creation services come in. Every piece of a digital presence needs written content, whether it be a website page, a blog post, or even the script for a video.
Content creation is especially critical for maintaining a social media presence and cultivating a blog that helps clients rank in the SERP. Many local business clients, however, don’t have the time or written-word expertise to fill blogs with beautiful prose or keep up with fast-paced social media feeds, so offering these services through trained experts can be huge for your business client’s success.
By adding content creation to your basket of offerings, you’re filling in a lot of gaps that many agencies and media companies don’t provide their clients. Offering white-labelled content like blogs and ongoing social posts is a great way to quickly grow your revenue with existing clients.
5. White Label Graphic Design
5.1 What is white-label graphic design?
White-label graphic design is a service where a graphic design specialist or agency creates custom design work that you can rebrand and resell through your own company. It can be resold service where the graphic designers work with the end clients, but they work under the umbrella of your business.
This is an aspect of rebrandable content creation, but focused on the vast visual side of marketing—from business card design, to brochures and content design, to full corporate brand identity design.
5.2 Why graphic design?
When you’re marketing your business online, the way to stand out is with pictures and strong brand identity. You name it, and it probably needs some aspect of graphics. Website? Needs imagery. Ads? Need ad images. Social posts? Perform better with the right visuals attached.
If you’re offering some type of marketing service to business clients, you’ll want to add graphic design as an add-on or additional service. Then, you can bundle other marketing tactics like social media management with custom graphic post design or even offer full brand-development services to new business clients. By adding graphic design to your service offerings, you can add a built-in upselling business opportunity to many of your existing services.
6. White Label SEO
6.1 What is white-label SEO?
White-label SEO solutions can be a platform or a service that’s designed to optimize your client’s digital content that’s re-brandable to be sold by your company. These SEO services are designed to get your local business client found in the SERP and increase their online visibility against the competition.
6.2 Why SEO?
Every business wants SEO services now that they’re understanding the digital landscape and the role that search engines play. With SEO being such a hot topic, every agency needs to be able to offer some sort of reseller SEO solution to stay afloat.
Here’s the big selling point: SEO strategies help your clients get found on Google without paying for Google Ads campaigns. And the easier your clients get found, the easier they get visited, and the easier they make sales and increase their revenue.
Did you know that 17% of small businesses invest in SEO? However almost 40% plan to use more SEO tactics this year. And that number is growing constantly as local businesses realize the value of being found organically in search.
By adding an SEO solution to your service offerings, you can help your clients grow their revenue and improve their overall online visibility and presence. Plus, listings and SEO go hand-in-hand, so you can automatically bundle several products into “SEO” packages without having the SEO expertise (thank you, white-label!)