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"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs  It's December 17th, 1996, 24 years ago. CSS (Cascading Style Sheets) v1.0.0 is released by the World Wide Web Consortium – a style sheet language designed for describing the presentation of a web page written in a markup language like HTML. It covers all the visual aspects of the document, including layout, colours,...

Let’s Talk About Memes And Marketing. I love a good meme. I’m sure you do too. They’re entertaining and relatable. Brief punctuations in the rapid flow of the internet. But They Weren’t Always An Internet Thing. They actually came from Richard Dawkins, who coined the term in 1976. His definition was a reference to biological mannerisms and culture, but it’s translated into a popular internet “haha funny” thing. Memes have now become the conveying of information from person to...

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over the technological edge and is transforming them forever. Exploring the impact of COVID-19 on digital transformation heightens the importance of tech advancements. And perhaps, causes us...

What Exactly Is Social Listening? Social listening is the practice of tracking social media networks for mentions of your brand, competitors, product, and more. It is a crucial (and often overlooked) aspect of audience research for B2C digital marketing. Social listening is not to be confused with social media monitoring – which is essentially keeping track of metrics such as: Brand mentions Relevant hashtags Competitor mentions Industry trends As well as collecting relevant data...

The world we live in today is driven by technology and information. And consumers have access to this endless stream of knowledge with a mere press of a button. With a profuse amount of content produced every second, it is getting harder and harder for companies to stand out from the rest. How do you make your voice heard in a sea of information? How do you reach people when they have...

Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands and marketers realize. Understanding your audience is integral to your brand’s ongoing success. Positive user experience is vital, and optimizing the customer experience is a great way to...

In the wake of the global COVID-19 pandemic, social media has proven to be an invaluable channel to reach and convert customers. Social media marketing calls for staying up-to-date with trends in both digital and social spheres. 2021 is sure to be a year of significant growth in the digital marketing space. As companies and communities continue to adapt their approaches to the new normal, we are sure to see many...

As the year draws to a close, it’s essential to reflect on the growth that’s taken place - despite obstacles endured across the globe. 2020 hasn’t been an easy year for businesses, both small and large. One key takeaway is that the digital sphere has become an essential tool for almost every kind of enterprise. What used to be a nice-to-have for brands, became a pivotal link between businesses and their...

Recovering and expanding your practice post covid-19