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Conversions Are A crucial part of every company’s success, and the ideal ending to a trip on your website. A Conversion Can be anything from purchasing something to getting people to sign up to your weekly mailer. The Point Is to get somebody visiting your site (that’s traffic) and clicking somewhere that you want them to. But Commercial Conversions Are centred around converting traffic into purchases (see what I did there?). And Today's Post, Dear Reader, Is all about exactly...

I Was Looking For A post of some kind about digital marketing stereotypes. And, Well, I couldn't find anything that really spoke about everything what I was looking for. A While Back, I wrote a little piece about misconceptions regarding digital marketing. Which, while sort of similar, isn't really related to what I'd like to talk about today. The Digital Marketing Stereotypes I'd like to talk about today are more related to the industry. So, Without Further Ado, Let's hop right...

We’re Back, Ladies and gentlemen. I sincerely hope everybody had a restful break - I know I did. I Did Something I Never Thought I’d Do Over The Holidays. I took a break from technology. Well, I lessened my tech use. More specifically, I lessened the time I spent using social media. And It Was… Really Refreshing. Which is something I (honestly) wasn’t expecting. It’s No Secret That we live in the information age. And the level of convenience tech provides us...

There’s No Denying That digital marketing has become the most relevant form of marketing. Every Day, More and more people shift into the online sphere, spending more and more time staring at a screen, and the world has shifted there as well. And The Online World Is Not The Same As its offline counterpart. Since The Chaos That Is COVID Hit the world, there’s been a huge increase in online businesses, and digital marketing as a result. But The...

Let’s Discuss Misconceptions. Of course, because this is a digital marketing agency, they’ll be related to… You guessed it! Digital Marketing! This one’s important to me because, despite the fact that we’re almost entirely functioning online, many people don’t seem to understand the importance of digital marketing.  I Can’t Emphasise enough how crucial each service is to creating an optimised experience that’ll give you the best chance to grow and thrive online. With All Of That Being Said, Let’s have...

Roses are red, Violets are blue. Digital marketing is complex, So is poetry – hence. . . This blog post. Robert Graves once said, “To be a poet is a condition, not a profession.” In many ways, being a marketer is the same. It is a calling. You’re either built to stomach it or not. With the countless crumpled up pieces of paper, banging of heads against the wall, and more often than not, blood, sweat,...

Something I Never Understood When I was young (well, younger) was being marked on my ability to write creative stories, and my ability to analyse poetry. And It Bothered Me Because I didn’t (and still don’t) understand why there’s a “right” way to analyse self-expression. And That Extends To content marketing. I’m A Firm Believer That Good content marketing is something born out of passion above all else. And that should show in the content that results. And That Brings...

So, Which Kind Of Footprint Are We Talking About? Not bigfoot’s, or your ecological footprint, but rather managing your brand’s reputation online. What Is A Digital Footprint? A digital footprint is a history of everything a person or business has done “on the line”. So, Let's lace up a pair of shoes and break them in. The Digital Footprint Your Business Has Right Now includes what your brand has put out there intentionally. And the not-so-intentional parts of your...

If You're Like Me, You enjoy getting things done faster. If You’re Like Me,  You like to simplify processes without compromising on the result. And, If You’re Like Me,  You like to work smarter, not harder! Speaking Of, “Smarter, Not Harder”, One of the best ways to do that is streamlining things with social media tools. This is what today's marketing advice from a grad that is about to enter his career is about. Streamlining that’s created by...

Alright, So This topic will be a bit different. But I’ve managed (somehow) to convince my boss that this blog post would work, so here we are. And I’m Glad To Be Back. Even though I’m only here for this post before the interns take over again, I’m here to write. And that’s exactly what I’m going to do. I’ve Been Thinking. Brooding, even, about how digital marketing is kind of like rock music. “Digital Marketing? Why?...

Recovering and expanding your practice post covid-19