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Search Engine Optimisation Tag

Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater than the sum of its parts. One Of The Lesser-Known Pieces Of The Metaphorical Digital Marketing Watch Is the software we use when it comes to amplifying services and making it...

I Love A Good Myth Whether it’s Greek, Norse, or Egyptian, myths are often used to explain things. And that concept has extended to the current day. Living In The Information Age Has given us access to a wealth of… well, information. But not all of that information is necessarily accurate. Or correct at all. And Because this is a blog post from a digital marketing agency, it only makes sense for us to look at some myths...

Welcome back, everyone! Today we’re going to take a look at SEO for absolute beginners.  SEO stands for Search Engine Optimisation. “But writer man! SEO is just for IT people!” That’s where we’ll have to disagree, dear reader. SEO is vital for any online business. In fact, it's vital for any site on the internet. Why is SEO vital? Well, it’s vital because SEO is what determines how many people see your site on Google (or Bing....

Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their campaigns at mobile users. Let's breakdown, digital marketing: desktop-vs-mobile. Tech-Based Lifeforms  Like most people nowadays, I rely on technology to do the majority of my daily tasks. Whether it’s...

The year 2020 will go down in history as perhaps one of the most transformative events, not only for the globe but for the digital sphere too. Especially when it comes to digital marketing. The COVID-19 pandemic urged businesses to rethink their more “traditional” marketing methods, and pivot to a social distancing-friendly selling approach. Many have turned to paid advertising, with the likes of paid social media and Pay-Per-Click PPC ads....

Did you know that SEO drives 1000%+ more traffic than organic social media? This is the era of the internet; and life, as we know it very much, depends on the digital scene. In many ways, your website is crucial to your brand’s success – and your website’s performance depends on Search Engine Optimization (SEO). SEO is a dynamic industry that experiences both regular and significant changes. Staying up to date with...

Recovering and expanding your practice post covid-19