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Knowledge Bank Tag

Humans Are, By Nature Opinionated. And I don’t mean that in a bad way. Whether it’s politics, pets, or pineapple on pizza (it does belong on pizza. Because science), people have thoughts and/or feelings about a topic. And That Extends To Businesses, too. Every business needs a reputation of some kind. And this requires the opinions of others, and that’s expressed in the form of reviews. Reviews Can Be Found At Various Places. Some companies who offer products from somewhere...

I Love A Good Myth Whether it’s Greek, Norse, or Egyptian, myths are often used to explain things. And that concept has extended to the current day. Living In The Information Age Has given us access to a wealth of… well, information. But not all of that information is necessarily accurate. Or correct at all. And Because this is a blog post from a digital marketing agency, it only makes sense for us to look at some myths...

"Design is not just what it looks like and feels like. Design is how it works." – Steve Jobs  It's December 17th, 1996, 24 years ago. CSS (Cascading Style Sheets) v1.0.0 is released by the World Wide Web Consortium – a style sheet language designed for describing the presentation of a web page written in a markup language like HTML. It covers all the visual aspects of the document, including layout, colours,...

Welcome back, everyone! Today we’re going to take a look at SEO for absolute beginners.  SEO stands for Search Engine Optimisation. “But writer man! SEO is just for IT people!” That’s where we’ll have to disagree, dear reader. SEO is vital for any online business. In fact, it's vital for any site on the internet. Why is SEO vital? Well, it’s vital because SEO is what determines how many people see your site on Google (or Bing....

Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their campaigns at mobile users. Let's breakdown, digital marketing: desktop-vs-mobile. Tech-Based Lifeforms  Like most people nowadays, I rely on technology to do the majority of my daily tasks. Whether it’s...

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over the technological edge and is transforming them forever. Exploring the impact of COVID-19 on digital transformation heightens the importance of tech advancements. And perhaps, causes us...

Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, Vancula Agency sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their creative services? The Importance of Outsourcing Your Creative Services The need for creative resources is on the rise. Internet users are spoilt for choice. Content creators must navigate...

What's new with digital marketing? Everything. The digital landscape is in a perpetual state of evolution. Sometimes it's hard to keep up, but the bare necessities remain the building blocks of the industry.  Our comprehensive guide to digital marketing terms attempts to define common digital marketing jargon in layman's terms.  Since the digital sphere's lexicon is endless, we'll keep adding to this post, so keep checking in.  A analytics: within a marketing context, analytics...

The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services - in other words, they are utterly spoiled for choice. With so many companies online trying to get the word out, how do you make your products or services stand out from the rest? Social media's effectiveness has been proven time and again, and no marketing...

Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how to use them correctly. What Is A Hashtag? Twitter introduced us to hashtags in 2007, and have been confusing, marketers and media professionals ever since. Initially created to...

Recovering and expanding your practice post covid-19