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Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their campaigns at mobile users. Let's breakdown, digital marketing: desktop-vs-mobile. Tech-Based Lifeforms  Like most people nowadays, I rely on technology to do the majority of my daily tasks. Whether it’s...

Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands and marketers realize. Understanding your audience is integral to your brand’s ongoing success. Positive user experience is vital, and optimizing the customer experience is a great way to...

Recovering and expanding your practice post covid-19