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Data Driven Marketing Tag

Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater than the sum of its parts. One Of The Lesser-Known Pieces Of The Metaphorical Digital Marketing Watch Is the software we use when it comes to amplifying services and making it...

Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word "algorithm", understanding how to use it doesn't require a lab coat or degree. The key to understanding how to maximise your reach online is understanding how to use social media algorithms effectively. From the creation of sixdegrees (one of the first social media platforms), the ever-changing algorithm has been a defining factor in how...

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over the technological edge and is transforming them forever. Exploring the impact of COVID-19 on digital transformation heightens the importance of tech advancements. And perhaps, causes us...

Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands and marketers realize. Understanding your audience is integral to your brand’s ongoing success. Positive user experience is vital, and optimizing the customer experience is a great way to...

Recovering and expanding your practice post covid-19