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Content Marketing Tag

White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies evolve at unprecedented rates, white label marketing services allow agencies to grow in the competitive digital marketing landscape.  White labelling, as a concept, is common in almost...

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over the technological edge and is transforming them forever. Exploring the impact of COVID-19 on digital transformation heightens the importance of tech advancements. And perhaps, causes us...

Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, Vancula Agency sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their creative services? The Importance of Outsourcing Your Creative Services The need for creative resources is on the rise. Internet users are spoilt for choice. Content creators must navigate...

The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services - in other words, they are utterly spoiled for choice. With so many companies online trying to get the word out, how do you make your products or services stand out from the rest? Social media's effectiveness has been proven time and again, and no marketing...

Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how to use them correctly. What Is A Hashtag? Twitter introduced us to hashtags in 2007, and have been confusing, marketers and media professionals ever since. Initially created to...

Every day millions of internet users search for local products and services on Google.  But what most people don't know is the impact that local SEO has on small businesses. Here are some impressive local SEO stats that highlight the vital role that Google plays in local businesses' survival.  IS LOCAL SEO THE YELLOW PAGES OF THE DIGITAL ERA? The days of the yellow pages are behind us, but listing your company is not....

While it is tricky for growing brands and businesses to navigate the social landscape, especially in the midst of a global pandemic; however, as a gold standard, social marketing requires both strategy and creativity. Social media is perhaps the most influential and significant virtual space since platforms are used for social networking and advertising a brand's products or services. The power of social media is certainly noteworthy. Within seconds of posting content,...

In the wake of the global COVID-19 pandemic, social media has proven to be an invaluable channel to reach and convert customers. Social media marketing calls for staying up-to-date with trends in both digital and social spheres. 2021 is sure to be a year of significant growth in the digital marketing space. As companies and communities continue to adapt their approaches to the new normal, we are sure to see many...

Did you know that SEO drives 1000%+ more traffic than organic social media? This is the era of the internet; and life, as we know it very much, depends on the digital scene. In many ways, your website is crucial to your brand’s success – and your website’s performance depends on Search Engine Optimization (SEO). SEO is a dynamic industry that experiences both regular and significant changes. Staying up to date with...

Prior to the COVID-19 pandemic, many businesses might not have given enough attention to their digital marketing and are now realizing how essential it is to establish their brand awareness. Don’t do the “bare minimum” and end up scrambling to connect with your customers online after the fact. With the festive season right around the corner and many businesses only just getting up and running again, every added effort towards digital...

Recovering and expanding your practice post covid-19