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“A Bottle So Distinct You would recognise it by feel in the dark or lying broken on the ground.” That was the brief that led to the famous Coca-Cola contours that we all know so well. The design is one of the biggest things that defines the world-famous brand today and set them apart from competitors who mimicked them. (Super original names include Koka Nola and Koke). And That’s What We’ll Be Discussing. Not Coca-Cola, I...

Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater than the sum of its parts. One Of The Lesser-Known Pieces Of The Metaphorical Digital Marketing Watch Is the software we use when it comes to amplifying services and making it...

Let’s Take A Moment To Appreciate: SMEs. Accounting for roughly 60% of all global employment, SMEs are the backbone of any economy. But building and running an SME requires dedication and sacrifice. This is why it's vital to ensure that you put your best foot forward in every aspect of your business to make sure it succeeds. One Of Those Aspects, Of Course, Is digital marketing. Digital Marketing? Why? It’s easy to underestimate the importance of digital marketing. But it...

It's time to talk about platforms. Not the shoes. Those have been around since the 1930s. The platforms I’m referring to have been around since the early 2000s. That’s right. Social media platforms. I tried my best to find some solid information on exactly how many social media platforms there were. While the number isn’t conclusive, it’s safe to say that you could build a ton of Super Mario levels with the sheer volume of platforms...

White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies evolve at unprecedented rates, white label marketing services allow agencies to grow in the competitive digital marketing landscape.  White labelling, as a concept, is common in almost...

The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services - in other words, they are utterly spoiled for choice. With so many companies online trying to get the word out, how do you make your products or services stand out from the rest? Social media's effectiveness has been proven time and again, and no marketing...

Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how to use them correctly. What Is A Hashtag? Twitter introduced us to hashtags in 2007, and have been confusing, marketers and media professionals ever since. Initially created to...

While it is tricky for growing brands and businesses to navigate the social landscape, especially in the midst of a global pandemic; however, as a gold standard, social marketing requires both strategy and creativity. Social media is perhaps the most influential and significant virtual space since platforms are used for social networking and advertising a brand's products or services. The power of social media is certainly noteworthy. Within seconds of posting content,...

Did you know that SEO drives 1000%+ more traffic than organic social media? This is the era of the internet; and life, as we know it very much, depends on the digital scene. In many ways, your website is crucial to your brand’s success – and your website’s performance depends on Search Engine Optimization (SEO). SEO is a dynamic industry that experiences both regular and significant changes. Staying up to date with...

Recovering and expanding your practice post covid-19