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Best Practices Tag

Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, Vancula Agency sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their creative services? The Importance of Outsourcing Your Creative Services The need for creative resources is on the rise. Internet users are spoilt for choice. Content creators must navigate...

The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services - in other words, they are utterly spoiled for choice. With so many companies online trying to get the word out, how do you make your products or services stand out from the rest? Social media's effectiveness has been proven time and again, and no marketing...

Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how to use them correctly. What Is A Hashtag? Twitter introduced us to hashtags in 2007, and have been confusing, marketers and media professionals ever since. Initially created to...

Social media. A term you likely hear daily – especially if you’re running a business. The social media sphere is an excellent way for your brand to connect with your audience. After all, it’s the digital age – but it’s not always so groovy, baby. When it comes to successful social media marketing, every marketer or influencer has an approach or magic formula they swear by. Many tactics are worth a try...

Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands and marketers realize. Understanding your audience is integral to your brand’s ongoing success. Positive user experience is vital, and optimizing the customer experience is a great way to...

While it is tricky for growing brands and businesses to navigate the social landscape, especially in the midst of a global pandemic; however, as a gold standard, social marketing requires both strategy and creativity. Social media is perhaps the most influential and significant virtual space since platforms are used for social networking and advertising a brand's products or services. The power of social media is certainly noteworthy. Within seconds of posting content,...

The year 2020 will go down in history as perhaps one of the most transformative events, not only for the globe but for the digital sphere too. Especially when it comes to digital marketing. The COVID-19 pandemic urged businesses to rethink their more “traditional” marketing methods, and pivot to a social distancing-friendly selling approach. Many have turned to paid advertising, with the likes of paid social media and Pay-Per-Click PPC ads....

Recovering and expanding your practice post covid-19