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The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but it actually has a completely different meaning when it comes to social media: meet the hashtag. Hashtags play a crucial role in developing interest in your social...

When asking brands and businesses if they have a formalized content plan for their social media and website(s), the response is typical “No, why do I need one?” Small and Medium-sized businesses (SMBs) tend to have fewer in-house resources available to them for content creation. Many choose to outsource the content which can be an excellent way to provide fresh information and reading for your digital audience, however in the majority...

To coincide with Mental Health Awareness Month, Vancula Agency decided to focus on online user activity and ways to combat the effects it may have on mental health. As the pandemic has been unfolding, so has the impact of social distancing on individual’s jobs and livelihoods adversely affected the mental well being of the majority of mankind. The sudden change (or rather halt) in our schedules and daily lives, has surmounted to...

The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. All businesses are trying to navigate exactly how to stay relevant while also appropriate during such an unprecedented time. COVID-19 has not only shifted business trends, but also consumer priorities and the entire marketing landscape. The goal of this guide is...

Usually bustling with holidaymakers during the peak Easter school break, destination organizations and the hospitality industry is all but deserted. In these holiday hotspots, bookings worth millions of rands have been canceled in the wake of the COVID-19 lockdown leaving letting agents, Airbnb hosts, and hoteliers out of pocket. Given that many South Africans may no longer be able to afford a holiday this year, there are fears that travel plans for...

It’s trying, uncertain times for all business owners, especially small business owners. Due to unavoidable circumstances, many businesses have been forced to close, losing a significant percentage of customers, and most have been reduced to a skeleton staff and/or a 100% remote workforce. That’s the bad news… But, Let’s Talk About the Good News! The good news is that current affairs present us with a unique opportunity- that comes maybe once in a...

While the full extent of COVID-19's global impact is yet unknown, it's a good idea to take precautionary measures to protect yourself, your employees, and your business. In light of this pandemic, it's important to stay updated on health guidelines from trusted organizations like the World Health Organization, Centers for Disease Control and Prevention, or Public Health Emergency. Ensure you're getting information from reliable sources to avoid spreading misinformation. While hospitals and governments...

The emergence of new tools and technologies has taken the industry by storm. The information revolution has had a major impact on virtually every sector- from sales and marketing to business development, human resources, and finance. It has become paramount to not just think of digital marketing but to think of how best to operate in a digital world. A “digital disconnect” has become the result of the rapid evolution of digital marketing....

Many marketing agencies offer pay-per-click (PPC) advertising as one of their many services to help drive potential customers to your website. Without a doubt, Google AdWords is one of the best ways to increase your company’s online visibility. However, using the platform correctly is not quite as straightforward or simple as many may think. Unfortunately, many agencies that offer Google AdWords and other PPC campaigns do not know what they are...

When you have a business, product descriptions do matter and make a difference in an online shopper’s purchasing decision. One company actually saw a dramatic 84% increase in its traffic in just one month after hiring freelancers to write new product descriptions for their site. To increase sales, there needs to be more of a focus on product content and making your product pages more sales-driven to reduce the bounce rate. The...

Recovering and expanding your practice post covid-19