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Digital Marketing

Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater than the sum of its parts. One Of The Lesser-Known Pieces Of The Metaphorical Digital Marketing Watch Is the software we use when it comes to amplifying services and making it...

Humans Are, By Nature Opinionated. And I don’t mean that in a bad way. Whether it’s politics, pets, or pineapple on pizza (it does belong on pizza. Because science), people have thoughts and/or feelings about a topic. And That Extends To Businesses, too. Every business needs a reputation of some kind. And this requires the opinions of others, and that’s expressed in the form of reviews. Reviews Can Be Found At Various Places. Some companies who offer products from somewhere...

Let’s Take A Moment To Appreciate: SMEs. Accounting for roughly 60% of all global employment, SMEs are the backbone of any economy. But building and running an SME requires dedication and sacrifice. This is why it's vital to ensure that you put your best foot forward in every aspect of your business to make sure it succeeds. One Of Those Aspects, Of Course, Is digital marketing. Digital Marketing? Why? It’s easy to underestimate the importance of digital marketing. But it...

Let’s Talk About Memes And Marketing. I love a good meme. I’m sure you do too. They’re entertaining and relatable. Brief punctuations in the rapid flow of the internet. But They Weren’t Always An Internet Thing. They actually came from Richard Dawkins, who coined the term in 1976. His definition was a reference to biological mannerisms and culture, but it’s translated into a popular internet “haha funny” thing. Memes have now become the conveying of information from person to...

Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their campaigns at mobile users. Let's breakdown, digital marketing: desktop-vs-mobile. Tech-Based Lifeforms  Like most people nowadays, I rely on technology to do the majority of my daily tasks. Whether it’s...

White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies evolve at unprecedented rates, white label marketing services allow agencies to grow in the competitive digital marketing landscape.  White labelling, as a concept, is common in almost...

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over the technological edge and is transforming them forever. Exploring the impact of COVID-19 on digital transformation heightens the importance of tech advancements. And perhaps, causes us...

Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, Vancula Agency sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their creative services? The Importance of Outsourcing Your Creative Services The need for creative resources is on the rise. Internet users are spoilt for choice. Content creators must navigate...

What's new with digital marketing? Everything. The digital landscape is in a perpetual state of evolution. Sometimes it's hard to keep up, but the bare necessities remain the building blocks of the industry.  Our comprehensive guide to digital marketing terms attempts to define common digital marketing jargon in layman's terms.  Since the digital sphere's lexicon is endless, we'll keep adding to this post, so keep checking in.  A analytics: within a marketing context, analytics...

Every day millions of internet users search for local products and services on Google.  But what most people don't know is the impact that local SEO has on small businesses. Here are some impressive local SEO stats that highlight the vital role that Google plays in local businesses' survival.  IS LOCAL SEO THE YELLOW PAGES OF THE DIGITAL ERA? The days of the yellow pages are behind us, but listing your company is not....

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