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Digital Marketing

White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies evolve at unprecedented rates, white label marketing services allow agencies to grow in the competitive digital marketing landscape.  White labelling, as a concept, is common in almost...

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over the technological edge and is transforming them forever. Exploring the impact of COVID-19 on digital transformation heightens the importance of tech advancements. And perhaps, causes us...

Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, Vancula Agency sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their creative services? The Importance of Outsourcing Your Creative Services The need for creative resources is on the rise. Internet users are spoilt for choice. Content creators must navigate...

What's new with digital marketing? Everything. The digital landscape is in a perpetual state of evolution. Sometimes it's hard to keep up, but the bare necessities remain the building blocks of the industry.  Our comprehensive guide to digital marketing terms attempts to define common digital marketing jargon in layman's terms.  Since the digital sphere's lexicon is endless, we'll keep adding to this post, so keep checking in.  A analytics: within a marketing context, analytics...

Every day millions of internet users search for local products and services on Google.  But what most people don't know is the impact that local SEO has on small businesses. Here are some impressive local SEO stats that highlight the vital role that Google plays in local businesses' survival.  IS LOCAL SEO THE YELLOW PAGES OF THE DIGITAL ERA? The days of the yellow pages are behind us, but listing your company is not....

The world we live in today is driven by technology and information. And consumers have access to this endless stream of knowledge with a mere press of a button. With a profuse amount of content produced every second, it is getting harder and harder for companies to stand out from the rest. How do you make your voice heard in a sea of information? How do you reach people when they have...

Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands and marketers realize. Understanding your audience is integral to your brand’s ongoing success. Positive user experience is vital, and optimizing the customer experience is a great way to...

The year 2020 will go down in history as perhaps one of the most transformative events, not only for the globe but for the digital sphere too. Especially when it comes to digital marketing. The COVID-19 pandemic urged businesses to rethink their more “traditional” marketing methods, and pivot to a social distancing-friendly selling approach. Many have turned to paid advertising, with the likes of paid social media and Pay-Per-Click PPC ads....

Prior to the COVID-19 pandemic, many businesses might not have given enough attention to their digital marketing and are now realizing how essential it is to establish their brand awareness. Don’t do the “bare minimum” and end up scrambling to connect with your customers online after the fact. With the festive season right around the corner and many businesses only just getting up and running again, every added effort towards digital...

Recovering and expanding your practice post covid-19