Updating your website is important for a variety of reasons. Not only does updating a website increase website security and prevent hacking, but it can also help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update
As an agency owner in the digital world, it’s hard to do everything. Websites, reputation, social media, brand—how do you keep pace with all these services when they’re evolving at breakneck speed? The new marketing stack that local businesses need is constantly growing, and it’s
The hashtag is not a new trend on social media anymore. However, if you’re new to the social world hashtags are something to get familiar with. You may think the pound sign (#) is only meant to be used when you check your voicemail, but
When asking brands and businesses if they have a formalized content plan for their social media and website(s), the response is typical “No, why do I need one?” Small and Medium-sized businesses (SMBs) tend to have fewer in-house resources available to them for content creation.
To coincide with Mental Health Awareness Month, Vancula Agency decided to focus on online user activity and ways to combat the effects it may have on mental health. As the pandemic has been unfolding, so has the impact of social distancing on individual’s jobs and
The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. All businesses are trying to navigate exactly how to stay relevant while also appropriate
Usually bustling with holidaymakers during the peak Easter school break, destination organizations and the hospitality industry is all but deserted. In these holiday hotspots, bookings worth millions of rands have been canceled in the wake of the COVID-19 lockdown leaving letting agents, Airbnb hosts, and
It’s trying, uncertain times for all business owners, especially small business owners. Due to unavoidable circumstances, many businesses have been forced to close, losing a significant percentage of customers, and most have been reduced to a skeleton staff and/or a 100% remote workforce. That’s the
While the full extent of COVID-19’s global impact is yet unknown, it’s a good idea to take precautionary measures to protect yourself, your employees, and your business. In light of this pandemic, it’s important to stay updated on health guidelines from trusted organizations like the
The emergence of new tools and technologies has taken the industry by storm. The information revolution has had a major impact on virtually every sector- from sales and marketing to business development, human resources, and finance. It has become paramount to not just think of
Many marketing agencies offer pay-per-click (PPC) advertising as one of their many services to help drive potential customers to your website. Without a doubt, Google AdWords is one of the best ways to increase your company’s online visibility. However, using the platform correctly is not
When you have a business, product descriptions do matter and make a difference in an online shopper’s purchasing decision. One company actually saw a dramatic 84% increase in its traffic in just one month after hiring freelancers to write new product descriptions for their site.
The social proof involves proving to your potential customers that you are the right company and you have the products they need. People often depend on the actions and behavior of others to determine their own actions and behaviors, and this is where you can
Due to the rise and advancements being made in technology, scams are becoming more and more prevalent. Scams today target your money as well as personal details, so it is important to understand how to spot a scam online to protect yourself. First of all,
Upselling is an all too often unexplored avenue for eCommerce marketers, but it’s one that is certainly worth exploring if you’re looking for methods that are known to increase revenue. It’s not at all rare to focus on lead generation methods and getting new customers
A conversion is a process where a potential customer makes the jump, and shifts from thinking about buying something, to actually taking action and purchasing a product. When a customer is at your website, looking at your products, you want to have as many conversions
You know you want to start a business—you’re dying to tell your boss, “So long,” and take charge of your own destiny. There’s just one problem: You’re not sure what type of business you want to start. Maybe you’ve got a general idea you want
In the business environment, synergy occurs when two or more businesses or resources come together to make a greater impact than they would separately. In his “The 7 Habits of Highly Effective People,” author Stephen R. Covey lists synergy as one of them and notes
It’s solidly established by now that employee productivity and performance is linked to professional well-being, satisfaction, and overall happiness — and a main contributing factor to all three is a strong organizational design of the company. From a living org chart aligned with company goals
A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase
