I’d Like To Share A story with you, dear reader. A story about something which happened to me when I began here at Vancula. For this is a story about how I learned that it’s okay to make mistakes. When I Started Working, I was
Let’s Talk About PPC. “But Writer Man! Why Are We Talking About PPC?” Because, dear subheading, PPC is a really powerful tool when used correctly. Especially In The E-Commerce Sphere. E-commerce PPC is something which many people have tried to utilise, but they don’t necessarily
We’re Back, Ladies and gentlemen. I sincerely hope everybody had a restful break – I know I did. I Did Something I Never Thought I’d Do Over The Holidays. I took a break from technology. Well, I lessened my tech use. More specifically, I lessened
There’s No Denying That digital marketing has become the most relevant form of marketing. Every Day, More and more people shift into the online sphere, spending more and more time staring at a screen, and the world has shifted there as well. And The Online
Let’s Discuss Misconceptions. Of course, because this is a digital marketing agency, they’ll be related to… You guessed it! Digital Marketing! This one’s important to me because, despite the fact that we’re almost entirely functioning online, many people don’t seem to understand the importance of
Roses are red, Violets are blue. Digital marketing is complex, So is poetry – hence. . . This blog post. Robert Graves once said, “To be a poet is a condition, not a profession.” In many ways, being a marketer is the same. It is
Traditional Marketing vs. Digital Marketing: Which One Is More Relevant? Bob Dylan Said It Best When he declared that the times, indeed, are a’ changin’. But How Does That Apply To The Marketing World? With the time’s a’ changin’, has it become a clash of
Something I Never Understood When I was young (well, younger) was being marked on my ability to write creative stories, and my ability to analyse poetry. And It Bothered Me Because I didn’t (and still don’t) understand why there’s a “right” way to analyse self-expression.
One Quiet Day In 1971, a gent by the name of Ray Tomlinson brought into the world electronic mail. And That Changed Everything. Much like the pop-up ad, nobody really could have foreseen the effect it would have on the digital world. (Tomlinson didn’t apologise
So, Which Kind Of Footprint Are We Talking About? Not bigfoot’s, or your ecological footprint, but rather managing your brand’s reputation online. What Is A Digital Footprint? A digital footprint is a history of everything a person or business has done “on the line”. So,
If You’re Like Me, You enjoy getting things done faster. If You’re Like Me, You like to simplify processes without compromising on the result. And, If You’re Like Me, You like to work smarter, not harder! Speaking Of, “Smarter, Not Harder”, One of the best
Alright, So This topic will be a bit different. But I’ve managed (somehow) to convince my boss that this blog post would work, so here we are. And I’m Glad To Be Back. Even though I’m only here for this post before the interns take
There Are a Number of Digital Marketing No-No’s To Avoid. Things so bad they could be likened in severity to sins. Lust, gluttony, envy, slothfulness, wrath, and pride can be detrimental to a business. … Or worse. However, There Can Be Redemption. By staying away
Digital Marketing Campaigns Are Like A Plug.* In order for it to work, it needs to have all of its needed working parts. And, Of Course, It needs prongs. I dunno if you’ve ever tried to use a plug that’s missing a prong, but it
I Spend A lot of time online. Which means that I’ve seen a lot of call to actions. “What Is A Call To Action, Writer Man?” A call to action (or CTA) is how we get people to sign up to our email lists, to
Alrighty. Let’s talk about digital marketing vs. social media marketing. For The Sake Of Clarity And because I’m hungry, I’m going to use food as an analogy. Imagine a metaphorical cupcake. That’d be digital marketing. Now imagine the metaphorical icing on the metaphorical cupcake. That’d
“A Bottle So Distinct You would recognise it by feel in the dark or lying broken on the ground.” That was the brief that led to the famous Coca-Cola contours that we all know so well. The design is one of the biggest things that
Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater
Humans Are, By Nature Opinionated. And I don’t mean that in a bad way. Whether it’s politics, pets, or pineapple on pizza (it does belong on pizza. Because science), people have thoughts and/or feelings about a topic. And That Extends To Businesses, too. Every business
I Love A Good Myth Whether it’s Greek, Norse, or Egyptian, myths are often used to explain things. And that concept has extended to the current day. Living In The Information Age Has given us access to a wealth of… well, information. But not all
Let’s Take A Moment To Appreciate: SMEs. Accounting for roughly 60% of all global employment, SMEs are the backbone of any economy. But building and running an SME requires dedication and sacrifice. This is why it’s vital to ensure that you put your best foot
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs It’s December 17th, 1996, 24 years ago. CSS (Cascading Style Sheets) v1.0.0 is released by the World Wide Web Consortium – a style sheet language designed
Let’s Talk About Memes And Marketing. I love a good meme. I’m sure you do too. They’re entertaining and relatable. Brief punctuations in the rapid flow of the internet. But They Weren’t Always An Internet Thing. They actually came from Richard Dawkins, who coined the
Welcome back, everyone! Today we’re going to take a look at SEO for absolute beginners. SEO stands for Search Engine Optimisation. “But writer man! SEO is just for IT people!” That’s where we’ll have to disagree, dear reader. SEO is vital for any online business.
It’s time to talk about platforms. Not the shoes. Those have been around since the 1930s. The platforms I’m referring to have been around since the early 2000s. That’s right. Social media platforms. I tried my best to find some solid information on exactly how
Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word “algorithm”, understanding how to use it doesn’t require a lab coat or degree. The key to understanding how to maximise your reach online is
Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their
The Low-Down On Cryptocurrency. Since making its way into the limelight, cryptocurrency has changed the way companies market to their customers and, ultimately, the marketing sphere. As it rises in popularity, it becomes more important for companies to understand how it works and how they
The internet is weird, and social media is even weirder. Never before have we had the opportunity to represent ourselves in any way we see fit. If we’re angry, we can step back. If we’re sad, we can hide it. We can portray ourselves however
The world of paid search marketing is exciting and puzzling, especially when you consider all the various components such as keywords, budgets and bids, ad ranks, etc. For many businesses, pay-per-click or PPC is an essential part of investing in digital marketing. and in this article,
White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies
The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over
Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, Vancula Agency sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their
What’s new with digital marketing? Everything. The digital landscape is in a perpetual state of evolution. Sometimes it’s hard to keep up, but the bare necessities remain the building blocks of the industry. Our comprehensive guide to digital marketing terms attempts to define common digital
The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services – in other words, they are utterly spoiled for choice. With so many companies online trying to get the word
Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how
Every day millions of internet users search for local products and services on Google. But what most people don’t know is the impact that local SEO has on small businesses. Here are some impressive local SEO stats that highlight the vital role that Google plays
What Exactly Is Social Listening? Social listening is the practice of tracking social media networks for mentions of your brand, competitors, product, and more. It is a crucial (and often overlooked) aspect of audience research for B2C digital marketing. Social listening is not to be
Social media. A term you likely hear daily – especially if you’re running a business. The social media sphere is an excellent way for your brand to connect with your audience. After all, it’s the digital age – but it’s not always so groovy, baby.
The world we live in today is driven by technology and information. And consumers have access to this endless stream of knowledge with a mere press of a button. With a profuse amount of content produced every second, it is getting harder and harder for
Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands
While it is tricky for growing brands and businesses to navigate the social landscape, especially in the midst of a global pandemic; however, as a gold standard, social marketing requires both strategy and creativity. Social media is perhaps the most influential and significant virtual space
The year 2020 will go down in history as perhaps one of the most transformative events, not only for the globe but for the digital sphere too. Especially when it comes to digital marketing. The COVID-19 pandemic urged businesses to rethink their more “traditional” marketing
In the wake of the global COVID-19 pandemic, social media has proven to be an invaluable channel to reach and convert customers. Social media marketing calls for staying up-to-date with trends in both digital and social spheres. 2021 is sure to be a year of
Did you know that SEO drives 1000%+ more traffic than organic social media? This is the era of the internet; and life, as we know it very much, depends on the digital scene. In many ways, your website is crucial to your brand’s success –
Prior to the COVID-19 pandemic, many businesses might not have given enough attention to their digital marketing and are now realizing how essential it is to establish their brand awareness. Don’t do the “bare minimum” and end up scrambling to connect with your customers online
As the year draws to a close, it’s essential to reflect on the growth that’s taken place – despite obstacles endured across the globe. 2020 hasn’t been an easy year for businesses, both small and large. One key takeaway is that the digital sphere has
Receive Cutting-Edge Website Development Services with Vancula Agency Why should you consider outsourcing your website development services to South Africa? It goes without saying that a business’ website is one of its most essential aspects. The internet is changing daily. Technological advancements are accelerated. Achieving
