Blogs

Tips & Insight on all things Digital & Business.

Keyboard with "OOPS" on keys
All

Why It’s Important To Make Mistakes Sometimes.

I’d Like To Share A story with you, dear reader. A story about something which happened to me when I began here at Vancula. For this is a story about how I learned that it’s okay to make mistakes. When I Started Working, I was

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PPC For E-Commerce
Business

Why You Should Use PPC For E-Commerce

Let’s Talk About PPC. “But Writer Man! Why Are We Talking About PPC?” Because, dear subheading, PPC is a really powerful tool when used correctly. Especially In The E-Commerce Sphere. E-commerce PPC is something which many people have tried to utilise, but they don’t necessarily

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why it's important to disconnect
All

Why It’s Important To Disconnect, Too.

We’re Back, Ladies and gentlemen. I sincerely hope everybody had a restful break – I know I did. I Did Something I Never Thought I’d Do Over The Holidays. I took a break from technology. Well, I lessened my tech use. More specifically, I lessened

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Digital Marketing

Digital Marketing For Absolute Beginners

There’s No Denying That digital marketing has become the most relevant form of marketing. Every Day, More and more people shift into the online sphere, spending more and more time staring at a screen, and the world has shifted there as well. And The Online

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misconceptions about digital marketing
Digital Marketing

Misconceptions About Digital Marketing

Let’s Discuss Misconceptions. Of course, because this is a digital marketing agency, they’ll be related to… You guessed it! Digital Marketing! This one’s important to me because, despite the fact that we’re almost entirely functioning online, many people don’t seem to understand the importance of

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what digital marketing can learn from poetry
Digital Marketing

What Digital Marketing Can Learn From Poetry

Roses are red, Violets are blue. Digital marketing is complex, So is poetry – hence. . . This blog post. Robert Graves once said, “To be a poet is a condition, not a profession.” In many ways, being a marketer is the same. It is

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The Paradox Of Bad Content - So Bad It's Good.
Digital Marketing

The Paradox Of Bad Content – So Bad It’s Good

Something I Never Understood When I was young (well, younger) was being marked on my ability to write creative stories, and my ability to analyse poetry. And It Bothered Me Because I didn’t (and still don’t) understand why there’s a “right” way to analyse self-expression.

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importance of digital marketing
Digital Marketing

The Importance Of Email Marketing

One Quiet Day In 1971, a gent by the name of Ray Tomlinson brought into the world electronic mail. And That Changed Everything. Much like the pop-up ad, nobody really could have foreseen the effect it would have on the digital world. (Tomlinson didn’t apologise

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How Can Businesses Improve Their Digital Footprint?
Digital Marketing

How Can Businesses Improve Their Digital Footprint?

So, Which Kind Of Footprint Are We Talking About? Not bigfoot’s, or your ecological footprint, but rather managing your brand’s reputation online. What Is A Digital Footprint? A digital footprint is a history of everything a person or business has done “on the line”. So,

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Digital Marketing

4 Must-Have Social Media Tools

If You’re Like Me, You enjoy getting things done faster. If You’re Like Me,  You like to simplify processes without compromising on the result. And, If You’re Like Me,  You like to work smarter, not harder! Speaking Of, “Smarter, Not Harder”, One of the best

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Digital Marketing

What Digital Marketing Can Learn From Rock

Alright, So This topic will be a bit different. But I’ve managed (somehow) to convince my boss that this blog post would work, so here we are. And I’m Glad To Be Back. Even though I’m only here for this post before the interns take

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seven deadly sins of digital marketing
Digital Marketing

7 Deadly Digital Marketing Sins

There Are a Number of Digital Marketing No-No’s To Avoid. Things so bad they could be likened in severity to sins. Lust, gluttony, envy, slothfulness, wrath, and pride can be detrimental to a business. … Or worse. However, There Can Be Redemption. By staying away

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digital marketing campaign
Digital Marketing

What Makes A Successful Digital Marketing Campaign?

Digital Marketing Campaigns Are Like A Plug.* In order for it to work, it needs to have all of its needed working parts. And, Of Course, It needs prongs. I dunno if you’ve ever tried to use a plug that’s missing a prong, but it

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call to actions
Digital Marketing

Why You Should Have A Good CTA

I Spend A lot of time online. Which means that I’ve seen a lot of call to actions. “What Is A Call To Action, Writer Man?” A call to action (or CTA) is how we get people to sign up to our email lists, to

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digital marketing vs social media marketing
Digital Marketing

What Is Better: Social Media Marketing Or Digital Marketing?

Alrighty. Let’s talk about digital marketing vs. social media marketing. For The Sake Of Clarity And because I’m hungry, I’m going to use food as an analogy. Imagine a metaphorical cupcake. That’d be digital marketing. Now imagine the metaphorical icing on the metaphorical cupcake. That’d

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rebrand your business
Business

Should You Rebrand Your Business?

“A Bottle So Distinct You would recognise it by feel in the dark or lying broken on the ground.” That was the brief that led to the famous Coca-Cola contours that we all know so well. The design is one of the biggest things that

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SEMRush Accredited Partners
Digital Marketing

Becoming SEMRush Partners: It’s About Time!

Digital Marketing Is Like A Watch. On the surface, you may only see two or three things moving, there’s a lot that goes on underneath. And, Just Like A Watch, Digital marketing requires that all of those pieces work together to create something that’s greater

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importance of negative reviews
Digital Marketing

The Importance Of Negativity

Humans Are, By Nature Opinionated. And I don’t mean that in a bad way. Whether it’s politics, pets, or pineapple on pizza (it does belong on pizza. Because science), people have thoughts and/or feelings about a topic. And That Extends To Businesses, too. Every business

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myths about seo
SEO

Myths About SEO

I Love A Good Myth Whether it’s Greek, Norse, or Egyptian, myths are often used to explain things. And that concept has extended to the current day. Living In The Information Age Has given us access to a wealth of… well, information. But not all

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digital marketing for smes
Digital Marketing

Is It Worth It For SMEs To Invest In Digital Marketing?

Let’s Take A Moment To Appreciate: SMEs. Accounting for roughly 60% of all global employment, SMEs are the backbone of any economy. But building and running an SME requires dedication and sacrifice. This is why it’s vital to ensure that you put your best foot

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web design trends
Web Design & Development

Web Design Trends For 2021 And Beyond

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs  It’s December 17th, 1996, 24 years ago. CSS (Cascading Style Sheets) v1.0.0 is released by the World Wide Web Consortium – a style sheet language designed

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memes and marketing pug
Digital Marketing

Memes And Marketing – The Future of Marketing

Let’s Talk About Memes And Marketing. I love a good meme. I’m sure you do too. They’re entertaining and relatable. Brief punctuations in the rapid flow of the internet. But They Weren’t Always An Internet Thing. They actually came from Richard Dawkins, who coined the

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Which social media platform is best for your brand?
Social Media

Which Social Media Platform Is Best For Your Brand?

It’s time to talk about platforms. Not the shoes. Those have been around since the 1930s. The platforms I’m referring to have been around since the early 2000s. That’s right. Social media platforms. I tried my best to find some solid information on exactly how

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social media algorithms
Social Media

How Do Social Media Algorithms Actually Work?

Let’s talk rithms. Algorithms. More specifically, social media algorithms. How Do Social Media Algorithms Work? Even though it contains the word “algorithm”, understanding how to use it doesn’t require a lab coat or degree. The key to understanding how to maximise your reach online is

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mobile phone with error message on screen
Digital Marketing

Digital Marketing: Desktop vs Mobile

Digital marketing has always been aimed at reaching out to the broadest audience possible. In the past, that was done through desktops because of their availability. Over the years, however, a noticeable shift is taking place. Instead of desktops, companies are beginning to aim their

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crypto-marketing
Technology

How Crypto Is Creeping Up On The Marketing Industry.

The Low-Down On Cryptocurrency.  Since making its way into the limelight, cryptocurrency has changed the way companies market to their customers and, ultimately, the marketing sphere. As it rises in popularity, it becomes more important for companies to understand how it works and how they

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power of social media personalities
Social Media

Social Media: The Power of Personality

The internet is weird, and social media is even weirder. Never before have we had the opportunity to represent ourselves in any way we see fit. If we’re angry, we can step back. If we’re sad, we can hide it. We can portray ourselves however

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Digital Marketing

Everything You Need To Know About Pay-Per-Click (PPC)

The world of paid search marketing is exciting and puzzling, especially when you consider all the various components such as keywords, budgets and bids, ad ranks, etc. For many businesses, pay-per-click or PPC is an essential part of investing in digital marketing. and in this article,

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white label visual representation
Digital Marketing

Growing Your Agency Through White Label Services

White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies

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digital transformation
Digital Marketing

The Impact of COVID-19 on Digital Transformation

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over

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two hands connecting over red background
Digital Marketing

The Importance & Benefits of Outsourcing Your Creative Services

Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, Vancula Agency sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their

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three brightly coloured lightbulbs on coloured backgrounds
Digital Marketing

Your Comprehensive Guide to Digital Marketing Terms

What’s new with digital marketing? Everything. The digital landscape is in a perpetual state of evolution. Sometimes it’s hard to keep up, but the bare necessities remain the building blocks of the industry.  Our comprehensive guide to digital marketing terms attempts to define common digital

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Social Media

The Importance of Effective Social Media Content

The digital sphere has entirely changed the way of business, and now more than ever, consumers have access to endless amounts of products and services – in other words, they are utterly spoiled for choice. With so many companies online trying to get the word

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Social Media

Hashtags 101 & How to Use them Correctly

Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how

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Digital Marketing

10 Local SEO Stats Every Local Business Should Know

Every day millions of internet users search for local products and services on Google.  But what most people don’t know is the impact that local SEO has on small businesses. Here are some impressive local SEO stats that highlight the vital role that Google plays

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Social Media

What is Social Listening, and Why it’s Important to Your Brand?

What Exactly Is Social Listening? Social listening is the practice of tracking social media networks for mentions of your brand, competitors, product, and more. It is a crucial (and often overlooked) aspect of audience research for B2C digital marketing. Social listening is not to be

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Social Media

7 Social Media No-No’s To Stop Doing Right Now

Social media. A term you likely hear daily – especially if you’re running a business. The social media sphere is an excellent way for your brand to connect with your audience. After all, it’s the digital age – but it’s not always so groovy, baby.

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Digital Marketing

Why Video Content Is King In 2021?

The world we live in today is driven by technology and information. And consumers have access to this endless stream of knowledge with a mere press of a button. With a profuse amount of content produced every second, it is getting harder and harder for

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people-drinking-milkshake-with-masks
Social Media

Your Brand Through Social Media in a Post-COVID World

While it is tricky for growing brands and businesses to navigate the social landscape, especially in the midst of a global pandemic; however, as a gold standard, social marketing requires both strategy and creativity. Social media is perhaps the most influential and significant virtual space

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woman-on-floor-with-covid-sign
Digital Marketing

Top Insights From 2020’s SEO Statistics For Your Website

The year 2020 will go down in history as perhaps one of the most transformative events, not only for the globe but for the digital sphere too. Especially when it comes to digital marketing. The COVID-19 pandemic urged businesses to rethink their more “traditional” marketing

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neon-sign
Social Media

6 Major Social Media Trends to Look Out For in 2021

In the wake of the global COVID-19 pandemic, social media has proven to be an invaluable channel to reach and convert customers. Social media marketing calls for staying up-to-date with trends in both digital and social spheres. 2021 is sure to be a year of

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SEO

Benefits Of Hiring An SEO Agency

Did you know that SEO drives 1000%+ more traffic than organic social media? This is the era of the internet; and life, as we know it very much, depends on the digital scene. In many ways, your website is crucial to your brand’s success –

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christmas-tree-and-palm-trees
Digital Marketing

The Only 6 Digital Marketing Tips You Need This Holiday Season

Prior to the COVID-19 pandemic, many businesses might not have given enough attention to their digital marketing and are now realizing how essential it is to establish their brand awareness. Don’t do the “bare minimum” and end up scrambling to connect with your customers online

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street-art-wall-mural
Social Media

Essential Social Media Statistics of 2020 You Need to Know

As the year draws to a close, it’s essential to reflect on the growth that’s taken place – despite obstacles endured across the globe. 2020 hasn’t been an easy year for businesses, both small and large. One key takeaway is that the digital sphere has

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binary-numbers-reflecting-on-man
Technology

5 Reasons To Outsource Your Web Development Services To South Africa

Receive Cutting-Edge Website Development Services with Vancula Agency Why should you consider outsourcing your website development services to South Africa? It goes without saying that a business’ website is one of its most essential aspects. The internet is changing daily. Technological advancements are accelerated. Achieving

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Recovering and expanding your practice post covid-19