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Author: Lauren Stuttaford

White labelling is the secret backbone of the digital marketing sphere. Unbeknownst to many people, outward-facing agencies sometimes can’t consistently execute every task in-house. Often agencies need a helping hand from external industry experts to fulfil a project scope. As digital marketing strategies and technologies evolve at unprecedented rates, white label marketing services allow agencies to grow in the competitive digital marketing landscape.  White labelling, as a concept, is common in almost...

The pandemic is accelerating the future of work. Companies are in survival mode. Staying competitive in this new financial landscape calls for new strategies and practices. Thankfully digitisation extended a lifeline to many businesses to navigate these uncertain times. The pandemic has pushed organisations over the technological edge and is transforming them forever. Exploring the impact of COVID-19 on digital transformation heightens the importance of tech advancements. And perhaps, causes us...

Outsourcing is not another buzzword. It’s a go-to solution giving brands a scalable business model and better creative output. As a leading full-service agency, Vancula Agency sheds some light on outsourcing. Why is it important? How can businesses enjoy various benefits when they outsource their creative services? The Importance of Outsourcing Your Creative Services The need for creative resources is on the rise. Internet users are spoilt for choice. Content creators must navigate...

What's new with digital marketing? Everything. The digital landscape is in a perpetual state of evolution. Sometimes it's hard to keep up, but the bare necessities remain the building blocks of the industry.  Our comprehensive guide to digital marketing terms attempts to define common digital marketing jargon in layman's terms.  Since the digital sphere's lexicon is endless, we'll keep adding to this post, so keep checking in.  A analytics: within a marketing context, analytics...

Hashtags. The unofficial official symbol of the millennial digital age. No matter which social media network you use, hashtags probably appear somewhere in your social media strategy. Establishing a hashtag strategy would be a good idea. But first, here’s our guide to hashtags and how to use them correctly. What Is A Hashtag? Twitter introduced us to hashtags in 2007, and have been confusing, marketers and media professionals ever since. Initially created to...

Every day millions of internet users search for local products and services on Google.  But what most people don't know is the impact that local SEO has on small businesses. Here are some impressive local SEO stats that highlight the vital role that Google plays in local businesses' survival.  IS LOCAL SEO THE YELLOW PAGES OF THE DIGITAL ERA? The days of the yellow pages are behind us, but listing your company is not....

What Exactly Is Social Listening? Social listening is the practice of tracking social media networks for mentions of your brand, competitors, product, and more. It is a crucial (and often overlooked) aspect of audience research for B2C digital marketing. Social listening is not to be confused with social media monitoring – which is essentially keeping track of metrics such as: Brand mentions Relevant hashtags Competitor mentions Industry trends As well as collecting relevant data...

Social media. A term you likely hear daily – especially if you’re running a business. The social media sphere is an excellent way for your brand to connect with your audience. After all, it’s the digital age – but it’s not always so groovy, baby. When it comes to successful social media marketing, every marketer or influencer has an approach or magic formula they swear by. Many tactics are worth a try...

Customers will be won and lost through everyday interactions with your brand online. While most of these encounters may not be in your control, brand building is ultimately more intertwined with brand purpose than ever before. The little things mean a lot more than brands and marketers realize. Understanding your audience is integral to your brand’s ongoing success. Positive user experience is vital, and optimizing the customer experience is a great way to...

While it is tricky for growing brands and businesses to navigate the social landscape, especially in the midst of a global pandemic; however, as a gold standard, social marketing requires both strategy and creativity. Social media is perhaps the most influential and significant virtual space since platforms are used for social networking and advertising a brand's products or services. The power of social media is certainly noteworthy. Within seconds of posting content,...

Recovering and expanding your practice post covid-19